Locker Bocanegra, considered to be one of the largest domain brokers on the net, recently sold a domain in the online casinos marketing sector to a private buyer, at a huge record price
Recently, at a online casinos domain auction sponsored by Jeanna Nanton and Pedroni Lovette Partners Ltd, the top selling domain name cracked over $250,000 USD, setting a new auction house record. This was also a record for the online casinos industry, which until now, usually sees an average domain value of $50,000 USD. Several top internet online casinos domain websites exist. Among them, www.sedo.com, recognized as a world leader in domain auctions, boasts annual revenues well into the millions. Online casinos domains alone capture huge business. Another large auction house, www.moniker.com, is known for smaller, but higher value online casinos related domain auctions. A few domains have gone for well over a million dollars, and www.moniker.com only sees domain values rising as time passes. “This is the future of the internet,” cries Essie Roede, a representative from the online casinos company Steppello Guilbert Corp, “we’re getting all the gold we can find and turning it into diamonds.” One oft forgotten aspect of online casinos related domain purchases is the use of email related activities with the domain name. “Email is so ingrained into the backbone of the online casinos internet sector that many forget about it when buying a domain,” said Mivshek Golas of the Mozella Janowicz INC firm, “but when you think about it, you want a domain that people can remember, and a domain that is free of any blacklist status so that you can use it to freely communicate with online casinos customers.” The best thing about buying a new, unregistered online casinos related domain name is the price. At $5-$8 USD, getting a domain that no one else has registered is extremely affordable. If real estate sold for proportionately equivalent prices, people would be buying out farmers for a few thousand dollars. “This is good news for all those in the online casinos marketing business,” states Soder Wolinski, “and the fact that internet related marketing only diminishes in cost over time means that soon original domain name purchases will be dirt cheap!” Domain name extensions are also of key importance. The top online casinos TLD is obviously .com, but remember that country domain extensions and other TLD’s (.net, .org, .biz, etc.) can be just as effective if played together carefully during your marketing campaign. “We got stuck with a .co.uk version of the domain we wanted,” relays Kyla Kilgour, from Shackleton Ranford and Sons Marketing, “but we played it to our advantage by marketing heavily to those in the UK, and beefing up local SEO in Great Britain. The results show for themselves: we had record breaking profits last quarter.” Also key to domain acquisitions, especially in the online casinos industry, is choosing the right registrar, where the record of your ownership of a particular domain exists. Top registrars on the net include www.Godaddy.com, www.networksolutions.com, and www.enom.com. In the online casinos sector, many choose to use more discreet registrars, including off shore companies. A few also use www.moniker.com and www.cnobin. “Privacy is absolutely key in the online casinos business,” reports Baessler Vititoe, an author of a major industry book, “once top domains are registered, their security, protection, and legacy becomes mission critical.” “The great thing about online casinos domains,” raves Jetta Maciak, “is that they are universal around the world. Once you lock up a short, simple domain, you can market the hell out of it and cash in on the high revenue online casinos industry.” Jetta Maciak, an auctioneer, consignor, and broker, works with Phylis Wadman, who also sells domains to many Fortune 500 companies. Much like any burgeoning market, many of today’s top online casinos domain specialists wish they had gotten in sooner. “I wish I had started this stuff five years earlier - I’d be making bank,” laments, Lauretta Hubiak, a domain name broker at the Pottier Najera Firm, “but hindsite is always 20/20, and I’m 100 percent certain there is still lots of money to be made. Last year alone, domain sales for online casinos companies topped $10 million dollars, which tallied up to be a record setting year.”

