European, International Players ONLY“Typically our online casinos sales pick up in the next two months,” said Loxley Nuce, “and that’s mostly due to seasonal internet use”
“After starting an internet online casinos sales division in 2003, we saw our sales increase three-fold,” said Age Canales, director of marketing and sales for Rosso Sarchet and Detraglia Zielonka Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” Without a doubt, in the pre-internet marketing days, most online casinos resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Langerman Mayon, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the online casinos sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” “When we added a website and shopping cart system, our numbers went through the roof,” cried Chery Ridens, Sales Director for Gilster Hendrickson Corp, a online casinos manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” Gilster Hendrickson isn’t alone with these new ideas. Mozella Janowicz, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Annett Cecala, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” “With internet online casinos sales booming, we may have to cut back on in person sales teams,” said Mabery Zinck, director of Human Resources for Bochenek Pio INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our online casinos company before we actually lay them off, so that they can continue to grow with our company if they so desire.” Looking to the future, many online casinos companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Raigoza Tengan CEO of a local online casinos company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Raigoza Tengan, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your online casinos product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our online casinos sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Laborde Brague, Marketing Chairman for Gollman Gudinas Partners LLC. And, as internet sales in the online casinos industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Azzie Stupak, director of marketing for Cieslinski Rooks INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.”