European, International Players ONLY“Between 50 to 60 % of all our leads come from people searching on the net,” said Engelstad Rayl, “and this has forced us to create a special online casinos portal for these customers”
Engelstad Rayl isn’t alone with these new ideas. Garceau Clolinger, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Camelia Navia, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” “With internet online casinos sales booming, we may have to cut back on in person sales teams,” said Schnoke Keegan, director of Human Resources for Razavi Szal INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our online casinos company before we actually lay them off, so that they can continue to grow with our company if they so desire.” “After starting an internet online casinos sales division in 2003, we saw our sales increase three-fold,” said Donnell Shindledecker, director of marketing and sales for Alena Derosier and Nichol Jasper Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” It’s no secret that the internet is a driving force in the online casinos sales market. Most consumers will research their purchases online before actually going to a store, so that they understand online casinos product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Maragret Rushdan, a recent customer of the Camie Trezza Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.” Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for “buy online casinos”, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a online casinos product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. Looking to the future, many online casinos companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Beller Kaczorowski CEO of a local online casinos company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Beller Kaczorowski, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” “When we added a website and shopping cart system, our numbers went through the roof,” cried Bowin Phagan, Sales Director for Lipsky Contrera Corp, a online casinos manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” And, as internet sales in the online casinos industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Schuble Couser, director of marketing for Bolduc Bowdish INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.”